Portland, OR June 21, 2008
What the world needs now is … well, Hope. All About Us Greeting Cards is dishing out a new kind of ‘feel good’ product. And, it’s not another “Happy Pill.”
Founder, Kimya Gordon created the start up to offer emotional support for all those “issues” invading society these days.
“In development, I encountered three things. First, problems never just disappear. We solve our own problems, which begins with a positive mindset,” said Gordon. “Second, positive reinforcement is critical in any healing process, whether it’s a broken heart, a crushed spirit, or a physical challenge. And third, written words matter. When people read something in print, it sticks. It becomes a ‘truth’ in our psyche. Greeting cards was a way to use positive reinforcement in a simple, literary format.”
Gordon, an Entrepreneur, and President of the company, discovered that greeting cards have been around as early as 1910, and remained a viable contender in the market, “yielding multi-million dollar revenues”.
“We all know the success story of Hallmark Cards, Hallmark Movies, those wonderful Hallmark Commercials. Hallmark is at the top of the marquee, with only a couple of other companies competing on that level,” remarked Gordon. “It appears to be a tough market, especially for a start up. But it was precisely the right kind of platform I was looking for. I wanted to create a product that was affordable, accessible, and more importantly, have a positive impact in our daily lives.”
Also, she noticed that the Internet and e-cards had the potential, down the road, to knock the paper card industry off the shelf, but wasn’t fazed by that possibility.
“On my website, I remind my customers that there is nothing like the feeling of giving and receiving a greeting card. Mostly, because they can be keepsakes, reminders of special moments in our lives. A card shows someone cared enough about us to take the time to pick a card, buy it, and send it. That means something,” Gordon adds. “E-cards are convenient. But ultimately, they end up being just more email, easy to miss in a spamming world, easy to discard, and just as easy to forget.”
Gordon revealed that her company took the emotional concept of greeting cards to the next level, extending the demand for self-help books to cards.
“If there is an issue out there, we will design a card for it,” comments Gordon. “I roamed the stores, surfed the Internet, and could not find anything to address today’s ’specific’ personal problems. We need daily reinforcement to deal with those problems. Most cards focus on a certain event, and then you put the card away in a shoebox. Our cards serve as a reminder to help us get through the day, cheer us up, or simply as a pat on the back. You can keep them out as long as needed, or frame it and hang it. That way, our cards become perpetual, self-help placards.”
The cards range from sensitive subject matters such as substance abuse, quitting smoking, weight loss, and gay rights; to popular activities, like online dating and soccer; including cards for our military troops. The company expanded it’s product selection to T-Shirts, notecards, postcards, posters, and speciality gifts.
Additionally, the website promotes a ‘one-stop shopping experience’ by partnering with a number of top retailer affiliates, including Barnes and Noble, Powell’s Books, Amazon.com, Armani Exchange, and other popular stores.
All About Us Greeting Cards’ website can be located at http://www.allaboutus-greetingcards.com. The online store is available at http://store.allaboutus-greetingcards.com/index.html. The company headquarters is based in Portland, Oregon.
Contact:
Director of Public Relations
All About Us Greeting Cards
http://www.allaboutus-greetingcards.com
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