Portland, OR June 21, 2008
What the world needs now is … well, Hope. All About Us Greeting Cards is dishing out a new kind of ‘feel good’ product. And, it’s not another “Happy Pill.”
Founder, Kimya Gordon created the start up to offer emotional support for all those “issues” invading society these days.
“In development, I encountered three things. First, problems never just disappear. We solve our own problems, which begins with a positive mindset,” said Gordon. “Second, positive reinforcement is critical in any healing process, whether it’s a broken heart, a crushed spirit, or a physical challenge. And third, written words matter. When people read something in print, it sticks. It becomes a ‘truth’ in our psyche. Greeting cards was a way to use positive reinforcement in a simple, literary format.”
Gordon, an Entrepreneur, and President of the company, discovered that greeting cards have been around as early as 1910, and remained a viable contender in the market, “yielding multi-million dollar revenues”.
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