A Beautiful Life – Word by Jabari
In the News again today, “Another Professional Athlete Busted for Cocaine!” No need to say a name, it doesn’t matter.
It’s not an epidemic. It’s a deception. Drug dealer’s target athletes for three reasons:
1) Money
Athletes are targeted early…in college…in high school. The more potential a player shows in those formative years, increases the money opportunities in the pros. Hence, if you can get them hooked before the money comes, you’ve got a “wealthy client” for the long term.
2) Exposure
High profile clients, candidates for idol worship, will improve the odds to lure in impressionable fans. Everytime a well-known athlete is exposed for drug possession, it glamorizes a way of life. It’s free advertisement.
3) Vulnerability
Most of these athletes are young men who have not come into their own. They do not have a sense of self-awareness and, like everyone else, have a need to belong, to be cool. They are told, “to be a man, you need to do this and handle that.”
So who gets targeted most and why?
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